{"class":"dataset","version":"2.0","label":"Uso de medios sociales por actividad de la empresa","source":"ICANE a partir de explotación de microdatos de Encuesta sobre el uso de TIC y comercio electrónico en las empresas. Instituto Nacional de Estadística (INE)","updated":"2023-01-16T23:00:00Z","note":["(1) Porcentaje sobre el total de empresas con conexión a Internet\r(2) Porcentaje sobre el total de empresas que usan medios sociales\rLos servicios incluyen las siguientes actividades de la CNAE 09: 45 a 822 excepto 56, 75 y 64 a 66"],"id":["ano","actividad-de-la-empresa","variables"],"size":[9,11,14],"role":{"metric":["variables"]},"dimension":{"actividad-de-la-empresa":{"label":"Actividad de la empresa","category":{"index":{"total":0,"industria-y-mineria":1,"-alimentacion-bebidas-y-tabaco":2,"-metalurgia-y-fabricacion-de-productos-metalicos":3,"-resto-de-industia-y-mineria":4,"construccion":5,"servicios":6,"-comercio":7,"-hosteleria":8,"-transporte-y-almacenamiento":9,"-resto-de-servicios":10},"label":{"total":"Total","industria-y-mineria":"Industria y minería","-alimentacion-bebidas-y-tabaco":"-- Alimentación, bebidas y tabaco","-metalurgia-y-fabricacion-de-productos-metalicos":"-- Metalurgia y fabricación de productos metálicos","-resto-de-industia-y-mineria":"-- Resto de industia y minería","construccion":"Construcción","servicios":"Servicios","-comercio":"-- Comercio","-hosteleria":"-- Hostelería","-transporte-y-almacenamiento":"-- Transporte y almacenamiento","-resto-de-servicios":"-- Resto de servicios"}}},"variables":{"label":"Variables","category":{"index":{"empresas-que-utilizaron-medios-sociales-1":0,"empresas-que-utilizaron-redes-sociales-facebook-linkedin-tuenti-google-viadeo-yammer--2":1,"empresas-que-utilizaron-blogs-de-empresas-o-microblogs-twitter-present-ly-blogger-typepad--2":2,"empresas-que-utilizaron-websites-que-comparten-contenido-multimedia-youtube-flickr-picassa-slideshare-instagram-2":3,"empresas-que-utilizaron-herramientas-para-compartir-conocimientos-basadas-en-wiki-sitio-web-cuyas-paginas-pueden-ser-editadas-por-multiples-voluntarios-a-traves-de-navegador-web-2":4,"empresas-que-utilizaron-ms-para-desarrollar-la-imagen-de-la-empresa-o-productos-de-mercado-publicidad-lanzamiento-de-productos-2":5,"empresas-que-utilizaron-ms-para-recibir-o-enviar-opiniones-de-clientes-criticas-resenas-preguntas-2":6,"empresas-que-utilizaron-ms-para-involucrar-a-los-clientes-en-el-desarrollo-o-innovacion-de-bienes-o-servicios-2":7,"empresas-que-utilizaron-ms-para-colaborar-con-socios-comerciales-u-otras-organizaciones-pe-autoridades-publicas-ongs--2":8,"empresas-que-utilizaron-ms-para-seleccion-de-personal-2":9,"empresas-que-utilizaron-ms-para-intercambio-de-opiniones-o-conocimientos-dentro-de-la-empresa-2":10,"empresas-que-consideran-que-los-ms-son-muy-utiles-para-la-generacion-o-desarrollo-de-su-negocio-2":11,"empresas-que-consideran-que-los-ms-son-algo-utiles-para-la-generacion-o-desarrollo-de-su-negocio-2":12,"empresas-que-consideran-que-los-ms-no-son-nada-utiles-para-la-generacion-o-desarrollo-de-su-negocio-2":13},"label":{"empresas-que-utilizaron-medios-sociales-1":"Empresas que utilizaron medios sociales (1)","empresas-que-utilizaron-redes-sociales-facebook-linkedin-tuenti-google-viadeo-yammer--2":"Empresas que utilizaron redes sociales (Facebook, LinkedIn, Tuenti, Google+, Viadeo, Yammer, ...) (2)","empresas-que-utilizaron-blogs-de-empresas-o-microblogs-twitter-present-ly-blogger-typepad--2":"Empresas que utilizaron blogs de empresas o microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2)","empresas-que-utilizaron-websites-que-comparten-contenido-multimedia-youtube-flickr-picassa-slideshare-instagram-2":"Empresas que utilizaron Websites que comparten contenido multimedia (Youtube, Flickr, Picassa, SlideShare, Instagram,...) (2)","empresas-que-utilizaron-herramientas-para-compartir-conocimientos-basadas-en-wiki-sitio-web-cuyas-paginas-pueden-ser-editadas-por-multiples-voluntarios-a-traves-de-navegador-web-2":"Empresas que utilizaron herramientas para compartir conocimientos, basadas en Wiki (sitio web cuyas páginas pueden ser editadas por múltiples voluntarios a través de navegador web) (2)","empresas-que-utilizaron-ms-para-desarrollar-la-imagen-de-la-empresa-o-productos-de-mercado-publicidad-lanzamiento-de-productos-2":"Empresas que utilizaron MS para desarrollar la imagen de la empresa o productos de mercado (publicidad, lanzamiento de productos,...) (2)","empresas-que-utilizaron-ms-para-recibir-o-enviar-opiniones-de-clientes-criticas-resenas-preguntas-2":"Empresas que utilizaron MS para recibir o enviar opiniones de clientes, críticas, reseñas, preguntas… (2)","empresas-que-utilizaron-ms-para-involucrar-a-los-clientes-en-el-desarrollo-o-innovacion-de-bienes-o-servicios-2":"Empresas que utilizaron MS para involucrar a los clientes en el desarrollo o innovación de bienes o servicios (2)","empresas-que-utilizaron-ms-para-colaborar-con-socios-comerciales-u-otras-organizaciones-pe-autoridades-publicas-ongs--2":"Empresas que utilizaron MS para colaborar con socios comerciales u otras organizaciones (p.e. autoridades públicas, ONG\u0027s, ...) (2)","empresas-que-utilizaron-ms-para-seleccion-de-personal-2":"Empresas que utilizaron MS para selección de personal (2)","empresas-que-utilizaron-ms-para-intercambio-de-opiniones-o-conocimientos-dentro-de-la-empresa-2":"Empresas que utilizaron MS para intercambio de opiniones o conocimientos dentro de la empresa (2)","empresas-que-consideran-que-los-ms-son-muy-utiles-para-la-generacion-o-desarrollo-de-su-negocio-2":"Empresas que consideran que los MS son muy útiles para la generación o desarrollo de su negocio (2)","empresas-que-consideran-que-los-ms-son-algo-utiles-para-la-generacion-o-desarrollo-de-su-negocio-2":"Empresas que consideran que los MS son algo útiles para la generación o desarrollo de su negocio (2)","empresas-que-consideran-que-los-ms-no-son-nada-utiles-para-la-generacion-o-desarrollo-de-su-negocio-2":"Empresas que consideran que los MS no son nada útiles para la generación o desarrollo de su negocio (2)"},"unit":{"empresas-que-utilizaron-medios-sociales-1":{"decimals":2,"label":"Porcentaje"},"empresas-que-utilizaron-redes-sociales-facebook-linkedin-tuenti-google-viadeo-yammer--2":{"decimals":2,"label":"Porcentaje"},"empresas-que-utilizaron-blogs-de-empresas-o-microblogs-twitter-present-ly-blogger-typepad--2":{"decimals":2,"label":"Porcentaje"},"empresas-que-utilizaron-websites-que-comparten-contenido-multimedia-youtube-flickr-picassa-slideshare-instagram-2":{"decimals":2,"label":"Porcentaje"},"empresas-que-utilizaron-herramientas-para-compartir-conocimientos-basadas-en-wiki-sitio-web-cuyas-paginas-pueden-ser-editadas-por-multiples-voluntarios-a-traves-de-navegador-web-2":{"decimals":2,"label":"Porcentaje"},"empresas-que-utilizaron-ms-para-desarrollar-la-imagen-de-la-empresa-o-productos-de-mercado-publicidad-lanzamiento-de-productos-2":{"decimals":2,"label":"Porcentaje"},"empresas-que-utilizaron-ms-para-recibir-o-enviar-opiniones-de-clientes-criticas-resenas-preguntas-2":{"decimals":2,"label":""},"empresas-que-utilizaron-ms-para-involucrar-a-los-clientes-en-el-desarrollo-o-innovacion-de-bienes-o-servicios-2":{"decimals":2,"label":"Porcentaje"},"empresas-que-utilizaron-ms-para-colaborar-con-socios-comerciales-u-otras-organizaciones-pe-autoridades-publicas-ongs--2":{"decimals":2,"label":"Porcentaje"},"empresas-que-utilizaron-ms-para-seleccion-de-personal-2":{"decimals":2,"label":"Porcentaje"},"empresas-que-utilizaron-ms-para-intercambio-de-opiniones-o-conocimientos-dentro-de-la-empresa-2":{"decimals":2,"label":"Porcentaje"},"empresas-que-consideran-que-los-ms-son-muy-utiles-para-la-generacion-o-desarrollo-de-su-negocio-2":{"decimals":2,"label":"Porcentaje"},"empresas-que-consideran-que-los-ms-son-algo-utiles-para-la-generacion-o-desarrollo-de-su-negocio-2":{"decimals":2,"label":"Porcentaje"},"empresas-que-consideran-que-los-ms-no-son-nada-utiles-para-la-generacion-o-desarrollo-de-su-negocio-2":{"decimals":2,"label":"Porcentaje"}}}},"ano":{"label":"Año","category":{"index":{"20132014":0,"20142015":1,"20152016":2,"20162017":3,"20172018":4,"20182019":5,"20192020":6,"20202021":7,"20212022":8},"label":{"20132014":"2013/2014","20142015":"2014/2015","20152016":"2015/2016","20162017":"2016/2017","20172018":"2017/2018","20182019":"2018/2019","20192020":"2019/2020","20202021":"2020/2021","20212022":"2021/2022"}}}},"value":[35.89,92.76,24.18,50.55,16.84,73.08,55.89,40.04,33.55,13.55,25.59,37.57,38.23,5.0,36.47,96.87,30.75,51.99,24.49,57.19,53.31,21.76,16.65,8.47,19.98,37.97,26.33,3.24,67.25,100.0,31.9,19.91,0.0,100.0,81.55,31.9,0.0,0.0,2.15,59.49,22.06,0.0,33.47,98.0,7.98,76.69,64.7,11.99,11.99,0.0,2.0,2.0,0.0,0.0,17.97,9.99,28.19,93.34,49.67,56.51,9.32,61.82,66.4,32.49,42.94,20.97,51.89,53.59,37.09,0.0,31.99,88.87,4.94,72.8,11.13,88.87,22.26,44.52,50.24,0.0,22.26,22.26,72.8,0.0,36.55,91.05,24.44,44.53,13.32,79.51,65.23,50.58,40.41,19.88,29.9,40.82,37.83,7.26,29.67,100.0,25.02,40.36,3.93,97.38,87.41,70.97,71.53,29.33,41.21,53.01,25.56,0.0,88.06,96.21,25.87,29.65,0.0,96.21,67.82,67.82,21.45,0.0,14.2,54.26,41.96,3.79,14.66,99.62,7.84,18.37,6.96,19.63,19.51,12.05,7.84,6.83,7.84,18.75,80.74,0.25,44.39,76.61,26.26,63.53,32.9,62.04,49.26,25.87,25.87,24.98,32.21,23.89,39.64,18.53,31.91,96.97,32.72,25.4,3.65,82.27,67.95,43.85,30.95,25.57,28.82,37.19,52.66,4.83,29.67,89.68,38.35,34.22,3.45,68.87,77.48,38.0,28.91,35.29,30.71,44.85,44.68,5.22,60.1,100.0,22.69,13.38,0.0,88.66,84.57,26.86,11.34,22.69,11.34,36.07,59.85,0.0,13.08,62.2,46.46,45.67,0.0,31.5,62.2,46.46,46.46,15.75,38.58,38.58,31.5,29.92,25.24,86.51,51.79,51.92,7.75,58.87,74.38,46.86,41.81,52.8,47.88,55.16,33.04,4.05,18.41,100.0,14.68,14.68,0.0,100.0,36.24,36.24,36.24,14.68,36.24,59.57,40.43,0.0,36.86,100.0,32.5,22.68,4.24,86.19,67.73,47.63,31.21,22.45,26.93,30.57,58.07,5.3,35.68,100.0,18.98,16.37,5.48,81.23,72.89,47.91,43.43,13.48,22.4,28.41,51.85,11.41,56.26,100.0,47.34,15.05,0.0,100.0,100.0,52.66,22.57,30.09,52.66,47.34,52.66,0.0,21.14,100.0,40.11,13.63,4.96,100.0,39.24,13.63,4.96,4.96,30.57,39.24,35.15,0.0,40.53,100.0,43.86,38.9,4.25,83.0,51.65,54.37,24.08,37.54,20.02,23.02,76.98,0.0,36.6,85.79,39.83,33.19,12.15,null,null,null,null,null,null,33.81,53.52,9.82,35.55,89.66,45.5,46.39,9.47,null,null,null,null,null,null,37.17,51.7,1.59,51.59,95.59,54.18,54.18,4.41,null,null,null,null,null,null,41.41,45.55,0.0,20.72,82.44,41.8,27.31,0.0,null,null,null,null,null,null,0.0,77.24,9.75,35.89,87.62,40.16,47.02,16.58,null,null,null,null,null,null,46.74,47.6,0.0,37.1,100.0,58.32,40.38,0.0,null,null,null,null,null,null,8.13,90.37,1.5,37.05,79.54,31.35,23.87,17.15,null,null,null,null,null,null,39.43,43.83,16.75,31.91,95.51,34.04,24.53,1.06,null,null,null,null,null,null,29.46,55.92,14.62,75.92,100.0,18.28,15.59,0.0,null,null,null,null,null,null,38.71,61.29,0.0,29.73,77.54,32.61,26.32,3.85,null,null,null,null,null,null,77.54,22.46,0.0,38.46,48.35,34.15,26.42,52.35,null,null,null,null,null,null,39.14,26.42,34.43,47.39,96.2,27.96,24.67,4.28,89.68,64.78,29.37,25.87,19.44,22.18,33.89,5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